WordPress
SEO Tactic Every
Blogger Should
Implement
by DEREK HALPERN · 45 COMMENTS
No joke. In the sea of information
about getting higher search engine
rankings, this is the ONE tip you can’t
skip.
And when you get in the habit of using
it day in, and day out, for each one of
your articles, you can start seeing
some exponential traffic growth over
the long term.
What’s the tip? It’s much easier to
implement than you think, and you
don’t need to know anything about
“technology” to pull it off.
How to Optimize Your WordPress
Blog for High Search Engine
Rankings
This is going to sound so simple, but
seriously, it’s one of the best things you
can do for your blog.
When you write content, make each
one of your articles target one specific
keyword.
Now I’m not telling you to create
content for the sake of ranking for
specific keywords. That’s a horrible
strategy.
What I mean is, after you write blog
reader focused content, make sure you
have a “dream keyword” that you’d
like to rank for on your new article.
For example, the video I shared with
you last week on the blog post “How to
increase blog conversion rates.”
It was helpful content, tailored directly
towards you, the blog reader, but
eventually, I’m hoping that article will
rank for Blog Conversion Rates.
What If You’re Dealing With
Highly Competitive Keywords?
That takes a lot more work, for sure,
but that’s where resource pages come
into play.
I’ll explain.
Instead of having a dream keyword for
one article, you come up with a dream
keyword for a group of articles.
And then you group those articles on a
resource page.
For example, look at our resource
page about WordPress SEO . Yes, we’re
putting high quality content out about
search engine optimization, but
ideally, we’d also like to pick up some
rankings for WordPress SEO.
And instead of trying to do it with one
single article, we’re doing it with a
group of articles because we know
search engines like content that’s
complete, and exhaustive.
One Word of Warning about This
Simple Tip
I’ve got to say this because many
people make this huge mistake.
When you start using this strategy, do
not begin stuffing your content with
keywords that you’d like to rank for.
The goal is to take your regular
content, and just keep a keyword in
the back of your mind while you’re
writing it.
Don’t use the keywords for the sake of
using the keywords. Remember, you
want to put your reader first… always.
Because, even though the search
engines can be gamed, they’re actively
trying to combat “cheating.”
And while you may get away with
some shady tactics for a short while,
it’s not worth risking your blog… your
blog that you’ve poured your time and
effort into… because you tried to take
a shortcut.
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