Google's AdSense is a superb
revenue generating opportunity for
small, medium and large websites.
Some webmasters are designing brand
new sites specifically for serving AdSense
ads. (It's against the AdSense rules to
design a site purely for AdSense ads, so
you'll want to include a few affiliate links
or sell your own product, too.)
Here's the background info, from Google:
AdSense overview
AdSense Help Center
AdSense policies
Google's Inside AdSense blog
AdSense allows you to serve text-based
Google ads - and/or image ads - on your
website and receive a share of the pay-
per-click payment. AdSense text ads are
similar to the AdWords ads you see on the
right-hand side at Google when you do a
search there. You can choose from a
variety of ads sizes and choose whether
or not you want to display image ads.
It's often much easier to generate revenue
from AdSense than from an affiliate
program, especially if you don't like
selling.
AdSense's advantages
AdSense is simple to join.
It's easy to paste a bit of code into your
pages.
It's free to join.
You don't have to spend time finding
advertisers.
Google provides well written, usually
highly relevant ads - automatically
chosen to closely match the content on
your pages.
You don't have to waste time choosing
different ads for different pages.
You don't have to mess around with
different code for various affiliate
programs.
You're free to concentrate on providing
good content and Google does the work of
finding the best ads for your pages from a
massive number of AdWords advertisers.
It's suitable for beginners or marketing
veterans.
AdSense provides simple, easy-to-
understand stats.
If you have affiliate links on your site, you
ARE allowed to add AdSense ads.
However, with your affiliate links or other
ads, you must not mimic the look and
feel of the Google ads .
You can filter URLs, so you can block ads
for sites that don't meet your standards.
You can also block strong competitors.
Inevitably, AdSense is competing strongly
for space on web sites with all other
revenue sharing opportunities.
If you own a small website you can plug
a bit of AdSense code into your site and
almost instantly relevant text ads that are
likely to appeal to your visitors will appear
on your pages.
If you own several sites, you need apply
only once. This makes AdSense much
simpler than joining a bunch of affiliate
programs.
To earn revenue, you don't have to make
a sale. All you have to do is get the click.
As you can see, I'm really keen on this
revenue sharing service.
Disadvantages
The stats Google supplies are inadequate.
They're easy to understand at a glance.
However, they don't tell you exactly which
ads people are clicking on, or which
keywords are involved in getting those
clicks. That's frustrating.
Also, I'd like to be able to identify and
block ads that have very low payout rates,
without doing a lot of sleuthing and
messing around.
The minimum payout is $100, which is
regarded as too high by newcomers. This
won't worry experienced webmasters.
Another disadvantage is that Google
doesn't allow you to share your stats
with other webmasters . The AdSense
Terms and Conditions say:
"Confidentiality. You agree not to disclose
Google Confidential Information without
Google's prior written consent. 'Google
Confidential Information' includes without
limitation: ... (b) click-through rates or
other statistics relating to Site
performance in the Program provided to
you by Google..."
That's weird. Website owners need to be
able to share such information and
openly discuss successes and failures.
Another disadvantage is that Google
doesn't say how much its AdSense
partners will receive. You'll just receive
an unknown portion of the amount
advertisers pay.
Only a company with the goodwill and
respect Google has earned could get
away with such a cheeky offer.
So the only way to know how much you'll
earn is to try it and see. If you want to
bail out, all you have to do is remove the
code from your site.
However, I can tell you after several years
of using AdSense (more about that and
more AdSense tips later) the strong
advantages heavily outweigh any
disadvantages.
Don't put all your eggs in the AdSense
basket. If Google discovers fraudulent
clicks on ads appearing on your pages, it
can dump your site from the service, and
refuse to pay you all revenue owed. Some
webmasters who claim total innocence
have had this happen to them.
Since AdSense was launched, Google has
made several changes to its AdSense FAQ
(now Help Center), clarifying various
things. For example, Google now says
you are not allowed to own several
accounts with the funds going to one
payee.
AdSense Channels
Some time after the launch of AdSense,
Google added "channels" which improve
the tracking of results.
I strongly recommend you experiment
with AdSense channels. For example, you
can create a channel for your ads
displayed at the top of your pages and
compare the click-throughs and revenue
with those of ads at the bottom of pages.
You'll find that ads published high on the
page usually earn more revenue than ads
placed lower down.
You can create channels for different
sections of a site, or for different
websites.
For can even create a channel for one
specific page. Doing this can teach you
that a specific page is earning 10 times or
20 times the revenue of another page.
Now THAT'S worth knowing! You might
want to direct a few more links to that
page, and perhaps write more articles on
that particular topic.
I've heard that sites containing "excessive
advertising" are being rejected.
PLEASE read the AdSense rules. If in any
doubt, ask their support staff. They're
very helpful.
This is a 10-part article. It covers...
Experiences with AdSense
How much can you earn? (different ways
to reach your goal)
How AdSense matches ads to web pages
Will the AdSense ads appear on your
page?
Why are the wrong AdSense ads being
displayed?
Affiliate programs versus AdSense
earnings
How to increase your AdSense earnings
(lots of tips)
You want profitable keywords: high
demand, low supply (and how to identify
them)
5 ways to do keyword research for
AdSense pages (and the best tool to use
to build your site )
Monday, 28 January 2013
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