Monday 28 January 2013

Wbsite traffic genarate simply

Web traffic is measured to see
the popularity of web sites and
individual pages or sections
within a site.
Web traffic can be analyzed by
viewing the traffic statistics
found in the web server log
file, an automatically
generated list of all the pages
served. A hit is generated
when any file is served. The
page itself is considered a file,
but images are also files, thus
a page with 5 images could
generate 6 hits (the 5 images
and the page itself). A page
view is generated when a
visitor requests any page
within the web site – a visitor
will always generate at least
one page view (the main page)
but could generate many
more. Tracking applications
external to the web site can
record traffic by inserting a
small piece of HTML code in
every page of the web site.[2]
Web traffic is also sometimes
measured by packet sniffing
and thus gaining random
samples of traffic data from
which to extrapolate
information about web traffic
as a whole across total
Internet usage.
The following types of
information are often collated
when monitoring web traffic:
The number of visitors.
The average number of
page views per visitor – a
high number would indicate
that the average visitors go
deep inside the site, possibly
because they like it or find it
useful.
Average visit duration –
the total length of a user's
visit. As a rule the more time
they spend the more they're
interested in your company
and are more prone to
contact.
Average page duration –
how long a page is viewed
for. The more pages viewed,
the better it is for your
company.
Domain classes – all
levels of the IP Addressing
information required to
deliver Webpages and
content.
Busy times – the most
popular viewing time of the
site would show when would
be the best time to do
promotional campaigns and
when would be the most
ideal to perform maintenance
Most requested pages –
the most popular pages
Most requested entry
pages – the entry page is the
first page viewed by a visitor
and shows which are the
pages most attracting
visitors
Most requested exit
pages – the most requested
exit pages could help find
bad pages, broken links or
the exit pages may have a
popular external link
Top paths – a path is the
sequence of pages viewed by
visitors from entry to exit,
with the top paths identifying
the way most customers go
through the site
Referrers; The host can
track the (apparent) source
of the links and determine
which sites are generating
the most traffic for a
particular page.
Web sites like Alexa Internet
produce traffic rankings and
statistics based on those
people who access the sites
while using the Alexa toolbar.
The difficulty with this is that
it's not looking at the complete
traffic picture for a site. Large
sites usually hire the services
of companies like Nielsen
NetRatings, but their reports
are available only by
subscription.

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